HOG – Harley-Davidson, Inc.
HOG
$20.47Name : Harley-Davidson, Inc.
Sector : Consumer Cyclical
Industry: Recreational Vehicles
Mark. Cap: $2,418,363,904.00
EPSttm : 2.78
Harley-Davidson, Inc.
$20.47
HOG — Price & Forward EBITDA
Forward EBITDA (M)
Float Short %
16.52
Margin Of Safety %
1
Put/Call OI Ratio
1.31
EPS Next Q Diff
3
EPS Last/This Y
-2.55
EPS This/Next Y
1.25
Price
20.23
Target Price
20.33
Analyst Recom
2.68
Performance Q
-2.88
Upside
351.8%
Beta
1.25
Ticker: HOG
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| Date | Symbol | Latest | P/C OI | P/C Vol | Total OI |
|---|---|---|---|---|---|
| 2026-03-02 | HOG | 17.76 | 1.77 | 0.65 | 52184 |
| 2026-03-04 | HOG | 19.47 | 1.46 | 0.42 | 61966 |
| 2026-03-05 | HOG | 19.08 | 1.40 | 4.09 | 63518 |
| 2026-03-09 | HOG | 18.79 | 1.45 | 1.74 | 60820 |
| 2026-03-10 | HOG | 18.92 | 1.48 | 0.33 | 62346 |
| 2026-03-11 | HOG | 18.19 | 1.46 | 2.32 | 62994 |
| 2026-03-12 | HOG | 17.96 | 1.45 | 0.41 | 63140 |
| 2026-03-17 | HOG | 17.51 | 1.42 | 2.34 | 62087 |
| 2026-03-18 | HOG | 17.18 | 1.41 | 0.74 | 62110 |
| 2026-03-19 | HOG | 17.6 | 1.38 | 0.85 | 61970 |
| 2026-03-20 | HOG | 17.58 | 1.36 | 1.80 | 62290 |
| 2026-03-23 | HOG | 17.79 | 1.39 | 1.53 | 55037 |
| 2026-03-24 | HOG | 18.62 | 1.40 | 0.64 | 57696 |
| 2026-03-25 | HOG | 18.49 | 1.38 | 0.23 | 58545 |
| 2026-03-26 | HOG | 19.49 | 1.33 | 0.32 | 59520 |
| 2026-03-27 | HOG | 19.48 | 1.31 | 0.71 | 59883 |
| 2026-03-30 | HOG | 19.44 | 1.34 | 0.23 | 56376 |
| 2026-03-31 | HOG | 20.23 | 1.31 | 0.24 | 57380 |
| Date | Symbol | Latest | P/C OI | P/C Vol | Total OI |
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| Date | Ticker | Price | Current Quarter Growth Estimate | EBIT Estimation | Average EPS Estimate Current Year |
|---|---|---|---|---|---|
| 2026-03-02 | HOG | 17.77 | -80.5 | -389.5 | 0.29 |
| 2026-03-03 | HOG | 18.50 | -80.5 | -377.4 | 0.29 |
| 2026-03-04 | HOG | 19.47 | -80.5 | -203.7 | 0.29 |
| 2026-03-05 | HOG | 19.08 | -80.5 | -223.7 | 0.29 |
| 2026-03-06 | HOG | 19.20 | -80.5 | -216.6 | 0.29 |
| 2026-03-09 | HOG | 18.79 | -80.5 | -224.5 | 0.28 |
| 2026-03-10 | HOG | 18.93 | -80.5 | -216.0 | 0.28 |
| 2026-03-11 | HOG | 18.19 | -80.5 | -228.9 | 0.28 |
| 2026-03-12 | HOG | 17.96 | -78.3 | -222.1 | 0.28 |
| 2026-03-13 | HOG | 17.63 | -78.3 | -223.7 | 0.28 |
| 2026-03-17 | HOG | 17.51 | -78.3 | -223.1 | 0.28 |
| 2026-03-18 | HOG | 17.18 | -78.3 | -223.6 | 0.28 |
| 2026-03-19 | HOG | 17.61 | -78.3 | -144.8 | 0.28 |
| 2026-03-20 | HOG | 17.59 | -80.6 | -153.4 | 0.27 |
| 2026-03-23 | HOG | 17.78 | -80.6 | -149.3 | 0.27 |
| 2026-03-24 | HOG | 18.61 | -80.6 | -137.4 | 0.27 |
| 2026-03-25 | HOG | 18.47 | -80.6 | -155.9 | 0.27 |
| 2026-03-26 | HOG | 19.49 | -80.6 | -134.2 | 0.27 |
| 2026-03-27 | HOG | 19.47 | -80.6 | -153.7 | 0.27 |
| 2026-03-30 | HOG | 19.45 | -80.6 | -153.6 | 0.27 |
| 2026-03-31 | HOG | 20.23 | -80.6 | -139.2 | 0.27 |
| Date | Ticker | Price | Current Quarter Growth Estimate | EBIT Estimation | Average EPS Estimate Current Year |
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| Date | Ticker | Insider Transactions | Institutional Transactions | Float Short |
|---|---|---|---|---|
| 2026-03-02 | HOG | -2.17 | 4.14 | 17.72 |
| 2026-03-03 | HOG | -1.90 | 4.14 | 17.72 |
| 2026-03-04 | HOG | -1.90 | 4.14 | 17.72 |
| 2026-03-05 | HOG | -1.90 | 4.14 | 17.72 |
| 2026-03-06 | HOG | -1.90 | 4.14 | 17.72 |
| 2026-03-09 | HOG | -0.03 | 4.20 | 17.72 |
| 2026-03-10 | HOG | -0.03 | 4.20 | 17.72 |
| 2026-03-11 | HOG | -0.03 | 4.20 | 16.28 |
| 2026-03-12 | HOG | -0.03 | 4.20 | 16.28 |
| 2026-03-13 | HOG | -0.03 | 4.20 | 16.28 |
| 2026-03-17 | HOG | -0.46 | 4.19 | 16.28 |
| 2026-03-18 | HOG | -0.46 | 4.19 | 16.28 |
| 2026-03-19 | HOG | -0.46 | 4.19 | 16.28 |
| 2026-03-20 | HOG | -0.46 | 4.19 | 16.28 |
| 2026-03-23 | HOG | -0.46 | 4.21 | 16.28 |
| 2026-03-24 | HOG | -0.46 | 4.21 | 16.28 |
| 2026-03-25 | HOG | -0.46 | 4.21 | 16.52 |
| 2026-03-26 | HOG | -0.46 | 4.21 | 16.52 |
| 2026-03-27 | HOG | -0.46 | 4.21 | 16.52 |
| 2026-03-30 | HOG | -0.46 | 3.89 | 16.52 |
| 2026-03-31 | HOG | -0.46 | 3.89 | 16.52 |
| Date | Ticker | Insider Transactions | Institutional Transactions | Float Short |
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Last Quarter Act. EPS
-2.44
Avg. EPS Est. Current Quarter
0.2
Avg. EPS Est. Next Quarter
0.56
Insider Transactions
-0.46
Institutional Transactions
3.89
Beta
1.25
Average Sales Estimate Current Quarter
999
Average Sales Estimate Next Quarter
1136
Fair Value
20.46
Quality Score
67
Growth Score
53
Sentiment Score
90
Actual DrawDown %
61.1
Max Drawdown 5-Year %
-64.1
Target Price
20.33
P/E
7.76
Forward P/E
12.85
PEG
P/S
0.51
P/B
0.72
P/Free Cash Flow
5.45
EPS
2.61
Average EPS Est. Cur. Y
0.27
EPS Next Y. (Est.)
1.53
Target Price Estimates Raised
Target Price Estimates Lowered
Profit Margin
7.57
Relative Volume
0.96
Return on Equity vs Sector %
-6.1
Return on Equity vs Industry %
6.6
EPS 1 7Days Diff
EPS 1 30Days Diff
-0.02
EBIT Estimation
-139.2
◆
HOG
Consumer Cyclical
$20.22
📉
Swing / Pullback
Buy the dip on strong trends
WEAK
Trend
14/20
Pullback
8/25
Volume
7/15
Valuation
13/20
TP/AR
0/10
Options
2/10
RSI
63.5
Range 1M
92.9%
Sup Dist
5%
🚀
N/A
Momentum Growth
Ride accelerating trends
WEAK
Momentum
8/25
Growth
6/30
Estimates
3/20
Inst/Vol
5/15
Options
6/10
EPS Yr
-87.4%
EPS NY
349.1%
52W%
21.8%
💎
N/A
Long-Term Value
Quality companies, undervalued
WEAK
🟢 BUY
+82.9% upside
Quality
6/30
Valuation
20/30
Growth
6/25
Stability
8/10
LT Trend
2/5
Upside
+82.9%
Quality
67
MoS
1%
Click a card to see score breakdown
Full Analysis →
Sector: Consumer Cyclical
Industry: Recreational Vehicles
Employees: 5500
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
HOG
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